When it comes to copy, I specialise in writing plain English. That means taking complex legal, technical, business or even philosophical projects and writing about them in such a way a lay person can not only understand but get enthusiastic about.
I wrote the copy for the website, brochures and annual report of education charity Ark.
I wrote copy for the new BBC Research & Development website, highlighting the history of innovation and technical expertise that has supported and inspired the broadcast industry for more than 70 years. I worked closely with the design and development team to ensure my copy complemented the user experience.
I rewrote an entire website’s copy – some of which was extremely complex and legally sensitive, which involved working closely with in-house lawyers – for DACS‘ (Design and Artists Copyright Society) relaunch, optimised it for search engines and provided an ongoing content strategy for the site.
I wrote commercial copy for the Daily Telegraph‘s new deals service, on the website, daily newsletters and on social platforms.
I’ve also written web, newsletter and social media copy about TV shows for various broadcast clients, such as these funny, irreverent episode synopses of Friends when Comedy Central wanted to freshen up their content.
And I wrote daily promos and a weekly newsletter for BBC Comedy.