Copy
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Great copy starts with a clear voice. Whether you have one already, or need help developing one, I can make sure your customers know who you are and what you stand for in one fell sentence.
Recent clients: UCL | Energy Systems Catapult | National Schools Partnership
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Nailing your brand is all well and good, but the right audience has to take it to heart if you’re going to smash those targets. My copy has done just that in print, banner, digital ads and social.
Recent clients: UCL | Lidl | Bulb | Sky drama | BBC Radio 5 Live
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I particularly love taking gnarly, complex topics like AI, copyright law, cloud technology, retail trends or even tax strategy - and not only demystifying them, but making them gripping. The result is long-form copy that actually converts.
Recent clients: Lenovo | We Are Futures | Unifonic | Bulb
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Copy doesn’t just come at the end of the project. My background in content and technology at the BBC means I’m highly experienced in working with UX designers and engineers to make sure content remains king - and forms the basis of any online customer experience.
Recent clients: Energy Systems Catapult | National Schools Partnership | Bulb | BBC R&D
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Whether it’s a newsletter, a promotional message marketing a new service or product, or transactional, I write emails that get opened, read and forwarded.
Recent clients: Lidl | Sky Arts | Bulb
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I’m an experienced scriptwriter with credits at the BBC and a background in TV and radio, so I can write you a mean script for video, podcast or audio.
Recent clients: Wondery | WaterAid | School of Life