PortfolioBulb
Email marketing | UX copy | Product
In-house
Bulb wanted to develop a new product for their existing customers: a carbon calculator that allowed them to work out and offset their carbon footprint.
Approach
As Senior Copywriter, it was my job to keep some complex mathematics simple and actionable in the app.
“We’ve kept our questions simple, so this is an estimate. But it’s a good one.”
— Bulb Carbon Calculator
The next job was to announce the product to Bulb’s 1.7 million customer base.
Having worked with the product team on in-app UX copy, I understood the product’s key benefits, and what it offered Bulb customers.
Email marketing
Subject line: Offset your carbon footprint
Heading: Offset your footprint from £5 a month
Hi |FNAME|,
Bulb helps you manage carbon emissions at home. Now we’d like to help you manage them everywhere.
Answer a few simple questions about the way you normally get around, the food you eat, and the things you buy. You’ll go from green hero to carbon zero in no time.
CLICKABLE BUTTON: <Offset your footprint>
Your money will go towards projects dedicated to cutting the planet’s CO2 levels.
So you’ll be helping protect the Gola rainforest in Sierra Leone, provide clean cookstoves in Ghana and Kenya, and support wind and solar energy in India.
Offsetting really works
Our projects are verified by the Gold Standard and Verified Carbon Standard in partnership with ClimateCare. So you can be sure your money gives the planet a well-earned breather.
You’ll be part of something big
Every month at Bulb we offset over 250,000 tonnes of CO2. It’d take 125 million trees to absorb that much in a year.
Happy offsetting,
Team Bulb