PortfolioLidl
Activation | Social | Emails | Digital
We Are Futures
After working with us to launch a successful healthy eating programme for young children, Lidl wanted to expand awareness of their fresh produce to another demographic famous for its limited palate - students.
Approach
We came up with a campaign that would work across social media, an app, merch and real-life activations like supper clubs and a food van on campus.
The concept was simple: cooking for others is a surefire way to feel at home when starting university.
“Bring a Lidl bit of home to uni.”
