School of Life (2015 -)

The brief

To describe complex philosophical and psychological topics clearly and engagingly for a global organisation dedicated to helping people lead more fulfilled lives.


The process

I use my book research skills and British Library membership to research complex subjects such as love, manners and death, before breaking them down into key points. I then summarise them, transforming them into fun video scripts or group tasks for business clients, taking the TSOL brand of voice into account at all times.


The outcome

Video scripts

This cheery video is voiced by populist philosopher Alain de Botton. I researched all the stats and wrote the script. More TSOL videos of mine can be found here.

 

Business cards for better meetings

Group tasks are an unfortunate inevitability at work away days, but a TSOL slant made them more profound and thought-provoking. Below are three examples

EXAMPLE CARD #1: Be kind

The poet Philip Larkin once wrote, “we should be careful of each other, we should be kind while there is still time.”

Split into groups of three and discuss what role kindness plays in your work. Can you remember a time when being kind helped you achieve your goals?

EXAMPLE CARD #2: The six thinking hats

The psychologist Edward de Bono pioneered this technique for breaking down ideas. Split into groups of six, and assign the following “hats” to each in the group:

  • blue hat (logic - you will focus on the facts)


  • yellow hat (optimism - you will talk only of the value and benefits)


  • black hat (devil’s advocate - you will remind everyone of the difficulties and dangers) 


  • red hat (emotion - you will privilege feelings and intuitions)


  • green hat (creativity - you will focus on possibilities and new ideas)


  • purple hat (management - it’s your job to ensure the rules of the hats are observed)


Now discuss the project at hand with your specially assigned “hats” on.

EXAMPLE CARD #3: The beauty of life

The textile designer William Morris had a golden rule: "Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”

Consider what’s useful and what’s beautiful about your brand. Would William Morris approve?