PortfolioBBC Radio 5 Live
Social | Video
Telegraph Hill
5 Live wanted a social media campaign to promote “Bump Club”, their new strand of programming about pregnancy and childbirth, and expand the station's reach to new audiences.
Approach
We took a deliberately provocative and attention-grabbing approach, working with key content partners and influencers to signal a new direction for the station.
In a bid to spark debate, I worked with designers to create arresting images, directed a promo video featuring 5 Live talent, researched outrageous stats and wrote funny headlines about some of the contentious issues surrounding parenting.
