Sky drama

I worked closely with TV and marketing teams to identify a strong narrative for each new drama being highlighted, eg The Tunnel, Strike Back, Fleming and The Smoke.

From that I developed a campaign that would stoke interest in the show pre-TX, and encourage engagement during broadcast.

For instance, for Fleming: The Man Who Would be Bond, I chose to highlight the biopic’s references to the James Bond movies and its beautiful set design.

For Strike Back, I worked with an editor to create a supercut of every explosion in every episode of the series ever (sadly no longer online) - and ran a live social event that got people tweeting every time there was an explosion.